The Apostrophe Exceptions: its and it's
Normally, the apostrophe shows possession as in, the boy's dog ran away.
As well as showing where a letter has been left out in the shortened forms of don't or haven't.
Remember:
It's does not show possession, but instead is the short form of it is or it has.
It's is a possessive pronoun showing possession without the apostrophe.
Example: Its rear tyre has a flat.